A Calligraphy of Commerce and Entertainment
The penmenship of neon America glowed with brazen self-confidence against the city skyline. Boston's artists plied their trade with flashy aplomb, painting architectural logos in gaseous light. The wit and whimsy of the Dy-dee diaper service pin above the plant on Beacon Street in Brookline or the Pontiac Indian decorating a Commonwealth Avenue auto dealership were jazzy updates of earlier trade signs displaying their calling with more zest that the backlit homogeneity of later times.
